“Employees who feel that management cares about them as a human being and not just an employee; they are more productive, they feel more satisfied and fulfilled. Satisfied employees mean satisfied customers, which leads to profitability."
Anne M Mulcahy, former CEO of Xerox
1. How does an unmotivated employee affect?
Boredom, despondency and moodiness on the part of an employee is one of the biggest threats to companies. This translates into a lack of interest, and a great demotivation towards their job. Which leads to the employee not offering all his performance.
In Spain, according to Randstad, at least 45,7% of the working population is not satisfied, and 18,5% of all active workers are looking for a new job. That is why, as a company, you must find a way to motivate your employees, and how to encourage their work for the best performance of the company.
2. Motivation is part of the company's success.
- The employee who is motivated, it will make your performance higher, and therefore you feel better in your job and do your job more efficiently.
- Motivation will create a feeling of belonging to the company and the team.
- A better and efficient brainstorming team.
- Increased productivity = increased sales.
- Greater business competitiveness.
- Improve the company image. which translates into new talents, and new employees.
3. Why should we retain our employees?
Betting on employee loyalty will help in the entire scope of work and its evolution. You will generate loyalty and commitment in the workforce, which will always be beneficial for you as a company.
Therefore, retaining employees must be a priority objective for Human Resources departments. Once the idea of loyalty and the benefits it brings both in the short and long term have been valued, you should begin to develop a strategy in accordance with the values and philosophy of your company.
En GumsUp, we are specialists in loyalty platforms and commercial motivation systems. You will be able to reduce the flight to online commerce and other competitors by your users thanks to strategies in which you will promote your business rewarding your customers for their loyalty.
Specific campaigns such as Black Friday or the launch of new products will be the promotions that you can create for encourage your team.
4. How to motivate your team with Gamification.
Within the world of marketing, gamification are game mechanisms and resources used on websites or mobile applications. Its sole purpose is encourage to each employee or client who uses them, through prizes thanks to a series of objectives that must be met in each game, such as collecting points, level ups, competitions against other users, etc.
It is a great marketing strategy that more and more companies and brands are using as part of the Loyalty to your employees and customers.
GREATER COMMITMENT ON THE PART OF USERS
The rewards obtained by users thanks to the different games within the gamification strategy are a great stimulant for all customers and employees who use it. That is why participation by all users grows exponentially.
PROMOTES COMPETITIVENESS
As in all games, competitiveness is encouraged, and this makes the user have fun and feel cared for by the brand, being rewarded for it.
“In a world where money is no longer the main motivating factor for employees, focusing on the Employee Experience is the most promising competitive advantage that organizations can create.”
Jacob Morgan (The Employee Experience Advantage)
KNOW YOUR TARGET
Thanks to the interaction of the games, you will be able to define and segment different objectives, such as knowing and understanding your users, creating prizes and personalized offers to establish a greater bond between the brand and its customers and employees.
IMPROVE THE BRAND IMAGE
Gamification is one of the best tools to improve your brand image. Users are aware of innovative companies that are implementing this type of strategy as part of an employee and customer experience, increasing their loyalty and creating greater trust in them.
In short, strategies and actions should be promoted that, beyond monetary benefits, employees are satisfied in their jobs, feel valued and thus increase their performance, commitment to their companies and the faithfulness to the same
