get to generate a Trust fully in someone, no matter what field it is, it requires a lot of time and work. You must work every day with great effort.
We would say that it basically consists of fulfilling the goals and commitments that we have acquired with the specific client. Let's not forget that a client who trusts you is and will be a client who grows with you, who establishes new challenges to achieve together, and most importantly, who speaks well of you to others. future clients.
"Loyal customers don't just come back, they don't just recommend you, they insist that their friends do business with you."
- Chip Bell
Trust in the digital world.
Since the advent of the digital world, or digital age, companies and organizations have had to deal with new challenges. Customers and/or consumers expect new user experiences at all times
effective, and above all, with a great security and privacy while they sail.
As a result of all the changes that have been made over the years, and what customers expect, achieving their full trust is an essential point for the experience to be effective and to produce short-term feedback. , medium or long term depending on the product being offered.
CUSTOMER RELATIONSHIP MANAGEMENT.
CRM, Customer Relationship Management ( Customer Relationship Management), is a type of 360o management that encompasses a set of practices, business strategies and technologies focused on the relationship with the client.
As we mentioned before, we are immersed in digital transformation, where new technologies are part of our daily lives, both personally and at work. Relations have also changed, and in the labor market, a new concept emerged; the Customer experience. So CRM is fully involved in it.
CRM strategies are being one of the corporate technologies important within the business world, since they use customer information in a very effective way.
WHAT DOES A CRM DO?
It basically deals with store the information of customers, both current and potential, of their activity with the company, telephone calls and all types of interaction they have had.
We are not referring to a simple list of contacts, it goes further, since it gathers a series of very important data with which the teams in charge of serving the client can be prepared and updated, with personal information, their history and purchase preferences.
4 tips to earn customer trust.
Here are four tips to follow in order to win the Trust of the client, and to be able to create a favorable long-term relationship for both parties.
OPINION COUNTS
One of the most outstanding elements of the digital age is the feedback. It is very important that consumers leave their opinions or reviews on digital channels so that the rest of the public can see them, since they are in a continuous search for information about places, companies, establishments, etc., that they do not know.
Encouraging consumers to leave their opinions, either through the website or other channels such as social networks, will earn you the trust of your customers, more specifically potential ones.
If the reviews you receive are negative, don't delete them. Ignore those opinions that do not try to improve the service or product they are talking about, and value those that really try to improve it with constructive criticism. The public will appreciate that you reply to these reviews, as they will see that you are interested in their opinion and that you do not try to hide it privately.
TRANSPARENT COMMUNICATION
In all relationships, and above all company-client , it is essential that there is clear and correct communication, since it helps to generate the confidence of potential customers, since they will hardly have any doubts about products or services that they want to acquire, since they will be able to communicate efficiently and ask all the questions they want . This will show a great interest on the part of the brand towards the clients.
An erroneous pricing policy, links to products that are sold out or out of stock, are some of the mistakes you have to avoid so that customers continue to trust you as a company.
SECURITY WHEN BUYING
One of the greatest fears in the digital world, and especially when making transactions or purchases, is the fullfilment of security requirements from the same. For this reason, it is very important to ensure that all customer purchase experiences are safe on all channels of your company. On the contrary, it is very likely that the customer will stop trusting you and you will lose future purchases.
As we mentioned at the beginning of the article, trust is the basis of a relationship, so you must do everything possible to maintain it in all the processes in which the client is involved.
DATA PROTECTION
Both Privacy Policy as terms of use they must be clear and accessible to all customers. You must have access to all kinds of information related to sales, whether they are forms of payment, return policy, etc., as well as all information related to your data and the use of them.
