Here are the keys to choosing a gamification platform! La Gamification It is a strategy that introduces game elements in non-playful contexts, such as work, marketing or education. This has become a tool that improves the participation, motivation and learning of the people who consume it.
However, since GumsUp We know that much of the effectiveness of gamification depends on the platform that supports it. Therefore, in this article we want to give you the best tips for choosing a gamification platform suitable for you.
7 steps to choose a gamification platform
Choosing a gamification platform can make the difference between success and failure in your gamification projects, so it is essential to approach this process in the right way. In this section, we present the 7 key tips that you should follow to choose the gamification platform that best fits your objectives.
1- Define your objectives
Before you start choosing a gamification platform, it is good that identify the objectives what you want to achieve with gamification. You can ask yourself questions like these: what do I want to achieve? Do I want to improve employee engagement, increase sales, improve the learning process of my students? If your goals are clear, your search will be focused. Here we discover you what is gamification for, a very powerful tool for your company.
2- Research the market
Don't stay with the first gamification company that you see online, but you should investigate the options that are available on the market. You can read reviews, consult with experts, find recommendations from former users, etc. Finally, compare the different platforms taking into account their features, prices and success stories.
3- Make it easy to use
The platform must be easy to use, for both administrators and users finals. Check that the interface used is intuitive and offers a simple experience to the people who access it.
4- Analysis tools
The platform you choose should offer a monitoring and analysis section, that allows you to evaluate the progress of your gamification strategies. Metrics and numbers will help you measure the impact that gamification is having on your users and adjust anything that is not working well.
5- Support and technical assistance
It may not seem important at first glance, but having a Quality technical support is essential for your gamification strategy. Make sure the platform offers good customer service and has the ability to resolve issues you raise quickly.
6- Final costs
If we are realistic, one of the first things we usually look at in the gamification platform is its price and whether it fits with the budget we have available in our company. Take a look at initial costs, ongoing costs, and monthly fees. A good option is a scalable platform that grows with your needs.
7- Take a test
Before choosing a gamification platform, take advantage of the free trials that some platforms offer. In GumsUp we offer a free demo of our gamification software, so you can take a look before committing financially. This will give you the opportunity to be sure that the platform fits your needs exactly.
What to consider when choosing a gamification platform
There are some very important factors that you should take into account when choosing the most appropriate gamification platform in your sector. These points will prepare you for make the most of the potential of this tool in the context you want to apply it.
Scalability and flexibility
It is essential that a platform has the ability to grow with your needs and adapt to changes. Before hiring a gamification company, make sure they can handle an increase in users and, with them, more problems. Flexibility will allow you to customize the rules and mechanics of the game so that they guide users towards your goals.
Personalization and branding
It is also very important that the platform can be personalized to reflect identity of your brand and achieve your fundamental objectives. You can look for options that allow you to adjust the design, content and rewards, to create a unique experience.
Integration with existing systems
It is good that the platform you are going to choose Integrates seamlessly with current systems that you use in your company. Compatibility will be essential for the transition to be as smooth as possible and data management to be efficient.
User experience and design
Finally, we want to remind you that a intuitive and interactive user experience It is essential for the success of your gamification project. The consumer experience will be what kicks off your project and will make user participation begin to skyrocket.
In this other post we discover you how to make a gamification strategy that is effective.
Types of gamification platforms
Gamification has proven to be aAn effective strategy to motivate, engage and encourage participation of people in a wide variety of very disparate contexts. This is what has led to the emergence of different types of gamification platforms, designed to meet specific needs in the area of business, education and marketing.
Business gamification platforms
Business gamification platforms have been designed to help companies improve the engagement and performance of their employees. Some of its key points are the following:
- Employee motivation: It is used to increase employee motivation and production, through rewards programs, public recognition and career development options.
- Training: Platforms facilitate learning, thanks to gamification strategies, such as challenges or rewards.
- Collaboration: Some of the challenges that employees undergo consist of working as a team to achieve a shared reward. This promotes cooperation between your team members.
Educational gamification platforms
Educational gamification platforms focus solely on the educational environment that ranges from in-person schools to online classes. Some of its key features are the following:
- Learning motivation: Students feel more motivated, since the learning process becomes a fun experience.
- Monitoring student progress: The platforms allow teachers and parents to track student progress and work on areas for improvement.
- Adaptable: They are platforms that adapt to the level and learning pace of each student.
Marketing Gamification Platforms
Marketing gamification platforms focus on engaging customers and increasing their loyalty to your brand. These are its most notable elements:
- Customer loyalty: Through rewards programs, customers are encouraged to keep an eye on your brand all the time.
- Social networks: Gamification on social networks attracts new followers and encourages the participation of your current customers.
- Improve the shopping experience: By offering surprise discounts or the ability to unlock exclusive deals, customers feel like their shopping experience is better.
Now you know the steps you must follow to choose a perfect gamification platform for the sector in which you work. Take a look at our website GumsUp to discover all the tools we have prepared for you and dare to get the most out of all your projects.
