The world of work is constantly evolving. And companies don't treat their workers the same way they did 50 years ago, instead constantly looking for innovative ways to motivate their employees, increase their commitment and optimize their performance. It is in this context where gamification was born, an effective strategy that has revolutionized the way in which issues are addressed in the work environment.
En GumsUp we are experts in finding the best way to apply gamification at work and then, we are going to give you some tips to improve the commitment and performance of your employees.
Benefits of gamification at work
Gamification bases its actions on the use of elements and dynamics of the games and it has become a powerful tool for driving employee engagement, creativity, and team collaboration.
By applying game concepts in your department, you will be able to transform boring tasks into exciting challenges. We explain some of the main benefits you will get when you get to apply gamification at work. In this other post we discover you what is gamification for.
Increased motivation and commitment of employees
The game elements that you will implement will create a motivating environment that encourages employees to exceed your limits and reach higher goals, with rewards, achievement levels, joint goals, etc.
This strategy stimulates intrinsic motivation, since your employees will feel more involved and connected to their work in a natural way. In addition, you will achieve a greater retention of information by your workers and a greater focus on each of the tasks that you present to them.
Improved performance and productivity at work
Gamification in the work environment is not a technique that serves only to motivate employees, but also helps to improve your performance and productivity. The main objective is to create an environment in which employees feel encouraged to give their best, through tools such as having clear goals, providing constant feedback, and recognizing achievements.
Healthy competition and the search for reward they encourage self-improvement and the desire to improve at all times. In addition, gamification can also help you find those areas that need to be improved in your department, so that you can find a solution and achieve the maximum efficiency of your team. In this other post we discover the 7 types of business gamification.
Fostering collaboration and teamwork
Team games, group goals and shared rewards encourage interaction and communication among team members. Thanks to gamification, the ties that exist between employees can be improved, collaboration at work will be improved and synergy in the department will increase.
If your employees work together to achieve common goals they will be much more effective than the sum of each of its parts separately. In addition, your workers will develop collaboration, problem-solving and team decision-making skills.
How to apply gamification at work: the best tips
Applying gamification at work on your own may not be as easy as it seems, since you will need to know which are the tools that will help you fight for your objectives and which are those that will simply distract your team. Therefore, it is recommended that you can count on professionals in the sector, such as GumsUp, since we will accompany you throughout the process and create the best strategy for you.
Defining the objectives and goals of the gamification program
Define the goals you want to achieve through gamification in your company. Are you looking to increase productivity, improve collaboration or encourage training? Set achievable goals, as they will help you assess the success of your gamification program and readjust strategies if necessary.
Identification of the appropriate elements and game mechanics
You can implement concepts like points, levels, leaderboards, etc Before choosing the tool that you are going to use, take into account the interests of your employees, since gamification must be relevant and attractive to them. Also, make sure that the game elements and mechanics are aligned with the values of your company and always encourage positive and productive behaviors.
Motivating challenges and rewards design
You must design challenges that arouse the interest of your employees And you can achieve that by setting achievable goals, but challenging enough to maintain your motivation.
Remember that the rewards must be attractive! You can opt for public recognition, bonuses, days off, etc. Make sure that the rewards are proportional to the level of challenge overcome, to keep their commitment and motivation in the long term.
Use of technology and gamification platforms
There are various digital platforms and tools specifically designed to create gamification programs for your company, like the ones we offer in GumsUp. We will make it easy to manage your game assets, track the progress of your workers, and collect all the data you need for further analysis.
Measuring and monitoring the success of gamification at work
Once you have implemented gamification in your workplace, proper follow-up is crucial to assess the impact and success of your strategy. You can do it through the following tools.
Metrics and KPIs to assess the impact of gamification
The KPI metrics (Key Performance Indicators) They are essential to measure the effectiveness of gamification, since they reflect the previously established objectives. Some of the most common metrics are:
- Participation: Analyze the number of employees who join your gamification program, the frequency of participation and their duration in the tool.
- Commitment: Measure the number of challenges completed, achievements unlocked, and interaction with other employees on your chosen gamification platform.
- Performance: Evaluates some numerical metrics, such as the efficiency in carrying out tasks, the quality of work or the improvement in meeting objectives in the proposed timing.
- Satisfaction: You can measure the satisfaction rate of your employees after implementing gamification through surveys that help you discover the impact on the day-to-day work experience.
Gathering feedback and adjustments to improve the program
Finally, you should bear in mind that successful gamification is one that has a mindset of continuous improvement. In order to optimize the schedule you suggest at work, it's essential to gather feedback from employees and adjust accordingly.
You can use surveys, feedback sessions, interviews and space for comments about the gamification experience. Based on this information, you will be able to identify the weak points that you must improve in order to make all the improvements that are necessary, be it in the objectives, the rewards or the mechanics of each game.
From GumsUp we want to help you in this process that you are about to undertake, because we believe that applying gamification at work is currently one of the most effective alternatives to improve the commitment and performance of your employees. That is why we put at your disposal our free demo software GumsUp. Give it a try and tell us what you think!
