As we mentioned in our last article on why we should incentivize and keep our employees motivated, Gamification are game mechanisms and resources used in websites or mobile applications. Its sole purpose is encourage to each employee or client who uses them, through prizes thanks to a series of objectives that must be met in each game, such as collecting points, level ups, competitions against other users, etc.
The three biggest benefits and goals of gamification are:
- Commitment
- Motivation
- Performance
Thanks to this technique, both the commitment, performance and motivation of employees are highly increased.
“People leave when they don't feel appreciated. That is why we have made recognition a really important value. Our business is to empower our people; then satisfy customers; and then you make money”
David Novak, CEO of YUM!
1. Why should you use gamification to improve behavior and performance within your company?
When you see one of your employees unmotivated, without enthusiasm and who takes more time than usual to complete their tasks, it is probably because they do not feel heard, understood, recognized or appreciated for their work or their achievements.
The workplace should not be a space where the employee feels that their professional growth is hindered, nor where they do not feel heard or valued. A more fun, employee-focused environment should be created to motivate and increase employee productivity. To achieve this, the Gamification provides a comprehensive solution for all problems within the workplace, no matter how critical or trivial.
Surely, at first glance, many people will think that with gamification you can distract your employees, taking them away from their work commitments. But, far from it, the only thing that gamification will bring to your company are great benefits. Many companies decide to resort to this technique lately to get their workers greater participation, proactivity and motivation.
2. Reasons why gamification is a good technique for employees
- Improves productivity. Thanks to the game dynamics, the skills of the employees increase, thus increasing their productivity, due to a more relaxed and fun environment.
- Increased motivation. The productivity of the company increases due to the systems of goals, achievements and rewards that make employees feel more motivated.
- Increase communication. Through gamification techniques, internal communication between departments of the company is strengthened and increases, being more transparent and close.
- Improve brand image. Through gamification, with game and learning systems, a greater identification with the company's objective is generated. Gamification becomes a tool with which you promote attraction to the company by attracting new candidates.
That is why gamification not only favors employees, facilitating greater job and professional growth, but also improvement in the results of the company in a direct way.
En GumsUp, we are specialists in in loyalty platforms and commercial motivation systems. Thanks to gamification strategies, you will reinforce personal motivation and improve group dynamics.
By achieving the achievements, the employee will obtain experience points that will allow him to raise his level, obtain new prizes and have the recognition of his colleagues.
These achievements will motivate your employee with gamification dynamics, you will also be able to reward and value other more human aspects apart from sales.
Achievements allow you to reward objectives that are complementary to sales, such as teamwork, collaboration, etc.
3. Success story
Post
The courier and parcel company had to change its website. Instead of hiring an external company to do this, they proposed a game to their employees in which they had to review the more than 160.000 pages of their website in 13 days.
Those almost two weeks was the time that the workers had to create an improvement proposal: more than 50.000 ideas were presented, of which 29% of them went ahead.
They offered prizes of all kinds. From a tablet to a keychain. But what they liked the most was seeing the ideas they proposed, turned into the company's new website.
In addition to favoring the involvement of employees and customers, Correos' gamification game allowed it to save 70% on costs.
callogix
Temporary professional losses are one of the fears of small and large companies. Stress, anxiety, back pain or depression are the most common causes of such sick leave. To try to reduce them, the Callogix company, through different gamification strategies, developed a program of activities to improve the physical habits and emotional state of all its employees.
The results were not long in coming: an 80% reduction in absenteeism, and up to $380.000 in savings per year.
The president of the company, overwhelmed, commented: “the program not only improved the health and bonding of our workers with the company, but also the final experience of our clients when interacting with them”.
Hyatt Hotels
The hotel company Hyatt Hotels followed a gamification strategy in which it rewarded its employees as they reached goals in their work.
It consisted of providing Tokens virtual to participate in a game. For example, if a new representative made a certain number of calls or enrolled in a rewards program, she received those tokens to participate in the game.
In the game created by the company, its employees had to throw darts or open chests. And their rewards ranged from gift cards at restaurants or stores to a trip.
In this case, the gamification is from the moment the employee performs a series of work tasks, until they can participate in the game and claim their prize.
Thanks to gamification, companies obtain greater and better communication with their workers, in addition to promoting corporate communication. The game mechanics and dynamics make employees feel more motivated, enjoy their work environment, and foster relationships between colleagues.
