Discover examples of companies that use gamification! Close your eyes for a moment and imagine a world where workers are motivated to go to work or customers are drawn to consume your products in a natural way. In this world, objectives and goals are not fought, but are achieved with a smile on your face.
You might think that we are talking about a utopian world, but in GumsUp We have verified that this reality exists and is found through gamification. There are many companies that use gamification and have already achieved success through this tool, we present them to you!
Gamification as a business strategy
Gamification began as a trend in the business world, but very few knew that it was actually about a solid and effective strategy. More and more companies are recognizing the potential that gamification can bring to their tasks and results.
At its core, gamification consists of apply the elements and principles of the game in a non-game context, like the work environment. Through game dynamics, competitions, challenges, rewards and collaboration, it is possible to motivate employees, involve customers with our business and achieve the goals we want as a company.
Examples of leading companies in the use of gamification
Many of the leading companies we know of today have embraced gamification as an effective strategy to achieve their motivation, engagement, and engagement goals. We present some of the companies that use gamification.
Duolingo: How Duolingo implemented gamification to drive employee engagement
Duolingo is an online language learning platform. that has managed to capture the attention of millions of users around the world, thanks to its focus on the Gamification. It uses a system of levels, points and rewards to make users advance in their learning, unlock new levels and earn badges for each of their achievements.
The language learning process is a entertaining experience This has led users to be able to better retain concepts and these generate greater commitment than with traditional language teaching methods.
Microsoft: The case of Microsoft and its successful application of gamification in the sales area
Microsoft is another of the companies that use gamification. We are facing a leading technology company that has used gamification to increase its sales. The company implemented a gamification platform that provides the sales team with interactive tools to record and track their sales, setting goals and competing with each other.
Now a healthy competition has been generated that motivates salespeople to achieve their goals and the results translate into greater productivity.
Deloitte: How Deloitte used gamification to improve the training and development of its employees
Deloitte is a global professional services firm that implemented gamification in its employee training program. Through an interactive platform, it offered online training courses and modules, always in the form of games with levels and virtual rewards.
Employees had the opportunity to learn in an interactive and fun way, lor that increased their motivation and commitment to the training process.
Samsung: Samsung's innovative approach to gamification to foster collaboration and teamwork
Samsung is a leading company in the technology sector that has adopted gamification so that workers collaborate more and work as a team. On its online platform, employees could participate in group challenges and collaborative projects. As teams achieved goals and achieved results, they earned virtual points and rewards.
This has made Samsung a leading company in the field of collaboration, creativity and teamwork.
Volkswagen: The use of gamification by Volkswagen to improve the customer experience
We finish this list of examples of companies that use gamification. Volkswagen, the renowned automobile company, has used gamification as part of its strategy to improve the customer experience. His program, called The Fun Theory aims to make the car buying experience more fun than ever.
They have also developed mobile applications that allow users to earn prizes and rewards by performing certain actions related to the brand. The customer experience is better than ever!
Benefits of gamification in the business environment
The benefits of gamification They are the ones that will allow you to obtain growth in your company and an improvement in the quality of life of workers. The happiness of your employees and your customers is the secret of success in your business. These are its benefits in the business environment:
- More participation: Gamification will make your employees participate actively when doing work tasks. When you incorporate game elements, you will be making the motivation greater and, in turn, increasing productivity.
- Learning of your employees: This is an effective tool for the learning of your employees in the environment of your company. The activities will help improve the ability of employees to acquire knowledge and skills in an agile and effective way.
- Teamwork: Through the dynamics, teamwork is promoted and workers are encouraged to interact with each other to achieve common goals. Relationships between team members will be strengthened.
- Room for improvement: Games always have a way of being scored and this data can give you information about the goals you are achieving and the areas you need to improve as a leader.
- Improved work environment: Gamification dynamics help reduce stress in the office and improve employee satisfaction. This can have a positive impact on talent retention and the image of the company.
Considerations to take into account when using gamification in the business environment
Now that you know the companies that use gamification, you may consider incorporating it into your company; in this other post we give you the keys to apply gamification at work. When using gamification in the work environment, it is important that you take into account some considerations to ensure its effectiveness:
- Know your audience: You must know your audience, whether they are employees or customers, and adapt gamification to their needs and preferences. That means taking into account factors such as age, skill level, interests, motivations, etc.
- Experience design: Create a gamification experience that is engaging and easy to use. You can use all the game elements you can think of, such as games, rewards, challenges, etc. Remember that the experience must be intuitive so that the participants fully understand the rules to follow!
- Rewards: Gamification rewards must be interesting and motivating for participants, whether they are virtual or tangible, such as prizes or incentives.
- It is voluntary: Participation in gamification must be voluntary and motivated by rewards. If this task is fun, you will get active participation from your employees. You should always offer the possibility of opting out, without negative consequences.
As you can see, there are many companies that use gamification to achieve success. If you want your company to be part of this list, do not hesitate to take a look at our free software demo GumsUp, where we will give you the best tools to motivate your team of workers.
