We love employee loyalty methodologies, but we like them even more if apart from all the benefits, workers feel comfortable in your work environment, without suffering any kind of inequality because of their sexual condition, gender, religion, etc.
CSR (Corporate Social Responsibility) It is, today, a well-known concept among companies. More and more are trying promote a change in your work environment as an organization. In contrast, the DEI strategy is somewhat more unknown. Having this strategy will mean advance ethically, improve results and increase social responsibility. And, above all, be a great attraction for workers and customers.
Society advances, inequalities and social conflicts increasingly affect citizens, so companies must rise to the occasion.
“To win in the marketplace, you must first win in the workplace”
Doug Conant, CEO of Campbell's Soup
DEI. What is?
As its own acronym indicates, Diversity, Equity and Inclusion. An element that is gaining a lot of weight within companies, with which they are trying to make changes in the processes of hiring new talent.
Thanks to the DEI strategy, the Human Resources departments carry out a more diverse search for candidates, thus creating a more diverse and inclusive workplace, with the same opportunities and increasing the feeling of belonging of the workers towards the company.
DIVERSITY
Diversity addresses greater access to different types of candidates when searching for a vacant position in the company. In addition to being a company with admirable values and philosophy, supporting diversity in your company will improve your company's reputation as well as improve employee performance and productivity.
Opting for diversity in the company includes having people with different characteristics within your work environment, such as:
- Age
- Education
- Sex
- Ethnicity
- Race
- Sexual orientation
- Religion
- Language
- Social class
On the contrary, if they do not have human resources with diverse profiles, they will lose qualified candidates who could be the key piece of the vacant position.
EQUITY
An equitable company or organization recognizes that not all its employees have the same privileges to achieve their goal. They do not start from the same base, so work is being done to compensate for it.
You must know how to differentiate between equity and equality, since they can become confused. With the footing It is sought that all employees have the same opportunities, and the equity is the one that seeks that all employees have the same access to those opportunities.
Thanks to equity, greater employee retention is achieved, favors diversity, attracts new talent, and therefore improves the final result.
INCLUSION
When we talk about inclusion we refer to valuing, and above all, respecting the opinions of all employees. Let us not forget that in a company or organization which opts for the diversity, will have employees of different races, religions, cultures, etc., so each of their beliefs and/or opinions must be respected and valued. This will create a work environment in which everyone will feel comfortable and valued, thus increasing their feeling of belonging to the company ycomission to the same.
How is the DEI strategy created and implemented?
Once the three elements that make up a DEI strategy have been explained, it is time to take action. It is very easy to share values according to diversity, equity and inclusion, but putting them into practice within a company or organization is somewhat more complicated. Policies must be implemented that defend what these three concepts represent.
To do this, one of these practices will be taken into account:
- Definition of company values and mission. The first thing to do is to know why you want to implement a strategy OF. What leads us to it, what values do we want to transmit, for what purpose, etc. As we mentioned before, diversity, equity and inclusion must be reflected in all the behaviors that the company has, and for this all its employees must be aware of them in order to share them.
- Avoid biased thoughts when evaluating the performance of a worker. All new talent will need to know why different types of assessments are done, and what indicators will be measured.
- Be honest. Honesty is a fundamental part of any strategy. Be transparent at all times about the levels of diversity that may exist in your company, and future progress.
- Draw goals it gives you long-term vision and short-term motivation.
” Customers do not come first. The first thing is the employees. If you take care of your employees, they will take care of your customers”
Richard Branson
