Have you ever asked your employees if they really believe in what the company sells? Whether it is a product, service, etc., it is your employees who must be the first to be convinced that the company offers a good product.
Next we will analyze what is the endomarketing, and how the Gamification can help make a good strategy.
"To win in the marketplace, you must first win in the workplace."
Doug Conant, CEO of Campbell's Soup
What is internal marketing?
El endomarketing, as its name suggests, is a type of strategy focused on internal marketing, which combines a series of actions to improve the image of the company among its collaborators in order to improve it.
The main difference with traditional marketing is that it focuses on good customer service, on the other hand, in internal marketing, the company's collaborator (employees, suppliers, etc.) is the customer himself.
It is a marketing strategy in which the needs of these collaborators are taken into account, in order to improve all areas of the company, and create a better work environment.
Today, many companies rely on this type of strategy, since they build loyalty among their collaborators and become their first customers. It is worth mentioning that staff turnover is reduced and the attraction of new talent increases.
Reasons to implement an endomarketing strategy in your company.
- Improves the work environment, since employees are more predisposed, happier in their workplace and therefore improves performance.
- Increase the work motivation, since the company is open to new ideas and improvements proposed by employees.
- Improve productivity. By having a good work environment and greater motivation, employees feel more comfortable in their workplace, perform their tasks better with a more proactive attitude and guarantee better results.
- Staff turnover is reduced. When the work environment is good, employees do not want to leave their workplace. Motivation and satisfaction on the part of employees means that staff turnover decreases and the attraction of new talents increases.
- Increased loyalty. The collaborators are more loyal and are more committed to the company since it cares about their needs in addition to listening to their suggestions and ideas as we have previously mentioned.
Gamification as part of the endomarketing strategy.
La Gamification It is often used a lot by companies as a tool to implement different endomakreting strategies. For example, through virtual games, objectives are established that employees must meet in order to obtain some type of prize.
Different types of objectives can be established, such as enhancing knowledge of the products or services offered by the company, learning to build customer loyalty, etc.
Creating a fun work environment, with different rewards and goals to meet, will make employees more motivated and involved with the company.
Here we leave you different examples of how gamification can be a great ally of internal marketing:
ENCOURAGES FUN TRAINING.
There are many companies that help their employees in terms of initial and continuous it means. Courses, masters, private classes, different ways in which employees increase their knowledge, skills and abilities. But, many times it has happened that employees complain that these types of courses tend to be boring. Something that does not happen with gamification, since the formations are much more entertaining:
- Employees will learn new skills thanks to the goals they have to meet and the rewards they get.
- You will be able to help your team understand and learn about the new methodologies that they must comply with for a new project.
- Thanks to the different game dynamics, the employees will have a greater motivation that will make them understand and retain all the information of any training that you want to propose.
INCREASE MOTIVATION.
The productivity of the company increases due to the systems of goals, achievements and rewards that make employees feel more motivated.
Recognizing an employee's work is one of the main sources of personal and job satisfaction. The joint goal towards the success of the company is favored thanks to the increased feeling of satisfaction that employees have every time they are recognized.
As we mentioned, thanks to the tools of Gamification in which the employee obtains rewards for his goals achieved, motivation grows favorably.
"Everyone wants to be appreciated, so if you appreciate someone, don't keep it a secret."
- Mary Kay Ash
KNOW THE OPINION OF YOUR EMPLOYEES.
Gamification, apart from all the benefits that we have previously mentioned, provides you with real-time data on everything your employees are doing. This will help you know what they think, what they need, what ideas they have, what they stand out for, how they perform, etc. It will favor your work as a leader to be able to manage your team in a healthy work environment.
In addition, you can create different types of games, individual or group, to encourage team bonding and create a good work environment.
Thanks to gamification, companies obtain greater and better communication with their workers, in addition to promoting corporate communication. The game mechanics and dynamics make employees feel more motivated, enjoy their work environment, and foster the relationship between colleagues.
