The different competencies to attract and to hold back Talent in the business world is constantly increasing. So companies and organizations must adapt to these situations. Due to these changes in management of talent arises the tool of Employee Journey Map, Widely used in Human Resources departments.
It is a very useful tool since it helps companies to visualize in a very simple way, the passage of the employee by the company and your experience with it.
It is very interesting to be able to get to know the different interactions that the employee has with the company or organization. In this way, the map can be customized based on the touchpoints and get the best version of the tool.
What is the Employee Journey Map?
This tool, widely used by the Human Resources department, as we have mentioned before, is the most used when mapping the employee experience. Thanks to this, the trajectory of the employee in the company can be represented graphically.
The main objective of the Employee Journey Map tool is to improve, in all aspects, the experience of the professional during the time they are in the company. The most important thing is to ensure that employees are happy, committed and satisfied with their work to create great trust and that their goals are aligned with those of the company.
Thanks to that:
- Improves the work environment.
- Reduce turnover costs.
- Reduce absenteeism
- Increases the reputation of the company.
- Improves the corporate image.
And a long etcetera.
Phases of the Employee Journey Map.
Different phases can be differentiated. It starts from the zero contact of the company and the employee, and continues throughout their journey through the company.
Among the different phases are:
RECRUITMENT
Part of the first contact with the talents who apply for the job offered by the company. They try to improve all aspects of this phase in which the future employee does not know very well how the company works, or what type of communication they carry out. What matters is to make this experience as enriching as possible.
ONBOARDING PROCESSES
When we talk about , we refer to incorporation process of new talent to the company. What you want to achieve in this process is to ensure the best possible integration of the employee, introducing him to topics such as: presentation to colleagues, explanation of the values and philosophy of the company or organization, their tasks to be performed, etc.
In short, what we are trying to achieve is to help new talent as much as possible so that they perform as well as possible in their new job, making your initiation experience more enjoyable.
COMMITMENT
Bet on the Loyalty of the employees will help in the whole field of work and its evolution. You will generate loyalty and commitment in the template, which will always be beneficial for you as a company.
Therefore, retaining employees must be a priority objective for Human Resources departments. Once the idea of loyalty and the benefits it brings both in the short and long term have been valued, you should begin to develop a strategy in accordance with the values and philosophy of your company.
RECOGNITION
An email, a letter, a call, are different ways of publicly recognizing the work done by an employee or a team.
La Gamification, as we have discussed in previous articles, is another way of publicly recognizing the effort and work of employees. Thanks to this technique, both the commitment, performance and motivation of employees are highly increased.
En GumsUp, we are specialists in in loyalty platforms and commercial motivation systems. Thanks to strategies such as the Gamification, you will reinforce personal motivation and improve group dynamics.
EMPLOYEE EXIT
It is vitally important to treat the departing employee very respect and education. Thank you for your work with the company and for everything you have contributed to it. You never know when you will be able to recommend the company, if someone asks you for references, or simply so that the employee leaves a good taste in their mouth and has a good memory of their time in the company.
Benefits of the Employee Journey Map
Companies and organizations have known and are taking very good advantage of the Employee Journey Map tool to to motivate To him eployees. In addition, it is also very useful to attend to the needs of the workers, to know what they need and how they feel, to arrive at the motivations that each one of them has.
Among the most outstanding benefits of this tool for professionals are:
– Employee feedback on their opinion, feeling towards the company.
– Increased employee satisfaction and happiness thanks to active listening.
– Improves the performance of employees thanks to the increase in the and motivation and the knowledge of the negative aspects that it has and that can be eliminated.
– Thanks to the implementation of measures that favor the well-being of employees and their environment in the company, work-related stress is reduced.
– It favors and improves communication in the company, something very important so that the employee can function without problems.
