would you like to know how improve engagement and performance of your employees in the day to day of the office? Well, stay and discover all the benefits of gamification!
From GumsUp we want to present you a new concept of motivating your workers and it is through the game. The Gamification is new tool that manages to transform the most boring and routine tasks into exciting games that will increase the involvement of your employees exponentially.
Don't worry, because you don't have to be a gamer or a fan of role-playing games to get it, you just have to follow the basic advice of this new technique. Below we explain what are the benefits of gamification in order to improve commitment and performance in any area of your life.
Benefits of gamification in the workplace
It is no surprise that we tell you that the world of work has become a battlefield where only the strongest win. However, there are still people willing to give the best of themselves, creating a calm and pleasant environment. The business gamification Play a very important role In the workplace, we show you.
Increased motivation and performance of employees
Gamification is based on implementing game elements such as rewards, points, levels, leaderboards, etc. This causes a most exciting and motivating environment. This increased motivation translates into increased performance and higher productivity.
Fostering collaboration and teamwork
Using collaborative game tools, your employees they will learn to work together, to communicate effectively and take advantage of the strengths of each individual on the team to achieve their common goals. Stronger bonds will be created between team members and this, in turn, will improve group cohesion and effectiveness.
Promoting the achievement of objectives and the development of skills
when you mark clear goals and your team knows what the rewards What awaits you? If you get them, your employees will be motivated to improve their skills and give the best of themselves in each project. Gamification is constant learning, since it will not allow your employees to get stuck in the same tasks and that will contribute to the growth of your company.
Applications of gamification in marketing and customer engagement
The marketing industry is a world saturated with advertising messages in which companies are constantly looking for the best way to capture the attention of their customers and retain them. Gamification will allow you to interact with them to generate long-term commitment.
Improved user interaction and engagement
One of the most significant benefits of gamification in the world of marketing is that, through competitions, rewards, level progression and challenges, an interactive environment is created that captures the customer's attention and actively encourages their participation. Users will feel motivated to complete tasks and achieve goals, always in touch with your brand.
Encouragement of loyalty and active participation
Through game-based loyalty programs, you can reward your most loyal customers for their participation and continued commitment. Users must be able to accumulate points, unlock new levels, get virtual prizes, etc. This will reinforce their emotional connection with your brand and will translate into more active participation.
Data generation and analysis for strategic decision making
Through the games that you want to implement, you will be able to collect valuable information about the behavior and preferences of your users. With this data, you will be able to carry out an analysis and obtain a direction of your route plan, which allows you to make strategic decisions.
Benefits of gamification in learning
We continue explaining all the benefits of gamification, this time applied to the learning industry. In the educational environment, gamification can help students to better retain knowledge. In this other post we discover you what is gamification for.
Improved knowledge retention
The students become more actively involved in learning of information, if you manage to turn the learning process into a fun experience. Concepts and skills become easier to remember, so they will stay in students' minds for much longer.
Increased participation and engagement of students or employees
Your students will be drawn to participate in gamification as it involves overcoming obstacles, reaching goals, and earning rewards. gamification can help you with the commitment of your students, which will make them able to concentrate more and dedicate themselves completely to the learning process.
Stimulation of creativity and critical thinking
Educational games offer a safe environment where students can investigate different approaches, try new ideas and learn from your mistakes. Gamification inspires participants to develop their own unique perspective and express it in an academic context.
Benefits of gamification in the field of health and well-being
Gamification has proven to be a effective tool in the field of health and well-being. Implementing games and rewards can motivate people to maintain healthy habits. These are some of the benefits.
Motivation to adopt healthy habits
Clear goals and challenges that participants must overcome to achieve the rewards can motivate people to keep going. Exercise becomes fun which encourages people to do more and introduce this healthy habit into their day to day.
Increased adherence to exercise or diet programs
One of the main challenges of dieting is getting you to do it for more than a week at a time. Virtual fitness games will allow users to feel a greater motivation for making their personal goals come true, in addition to those proposed by the app.
Stress reduction and improvement of emotional well-being
There are games specifically designed for relaxation and stress management that can offer people a way to escape daily worries and find a moment of calm in their mind. This will undoubtedly contribute to an improvement in the feeling of well-being.
What to consider when implementing gamification
Gamification is a very effective strategy, as long as you take into account certain considerations when implementing it.
Identification of clear objectives
What is the purpose you want to achieve with gamification? Do you want to get clients, have better health, promote more effective learning, etc.? Define the objectives clearly and design a strategy around them.
Design of suitable game mechanics
The games should be suitable for your audience and they must incentivize your users to comply with the behavior that you want. For example, if it is an app to promote exercise among the elderly, the platform must be very simple, so that it is accessible to their computer skills.
Evaluation and monitoring of results
You will have to establish success indicators that results can be measured and regularly tracked. This will allow you to know if gamification is helping you to meet the objectives you expected and to change everything that does not work.
From GumsUp we want to help you get to know gamification more closely to achieve the goals you have. That's why we put at your disposal a free demo of our software, so you can start experimenting in the area you need. Contact us if you have any questions!
