Do you want to know what the different types of loyalty programs are? When you have a company or a new project, it is normal that you focus on gaining new customers who begin to consume your products or services. However, over time you will realize that one of the most powerful tools that exist in marketing, to have good results, is to create in your clients the need and desire to stay with you.
En GumsUp, we are experts in loyalty and incentive systems, that is why we know that a satisfied customer will consume more and better than a newcomer. We explain how to achieve your commercial objectives through the loyalty programs!
What are loyalty programs and how do they work?
Un fidelazation program It is a marketing strategy that a company establishes to Reward and recognize purchasing and participation behavior of their clients. This is a very powerful tool to create in them a sense of loyalty and loyalty to the brand.
En GumsUp we have designed a loyalty program that adapts perfectly to the needs of your specific company. You can easily integrate our platforms into your workplace, to offer digital gifts to customers and increase your business sales.
In this Very intuitive points and rewards program with which you will be able to retain your current clients and attract new ones. Request here your Free demo.
What are the different types of Loyalty Programs
Not all companies are the same and that is why they exist various loyalty programs designed. We present some of the most common ones, so that you can recognize the one that would best adapt to the needs of your brand.
points programs
Points programs are one of the most popular strategies in loyalty programs. In this type of programs, customers accumulate points for every purchase they make or for every action related to your brand. These points can later be redeemed for products, services or discounts on future purchases.
Usually, these programs They are quite flexible, giving each customer the opportunity to choose how they want to spend the points they have accumulated. Rewards are gradual over time, meaning customers earn smaller benefits at first and eventually build up to much more rewarding rewards.
This makes customers They prefer to come and consume at your place, rather than go to another competitor's site, where they are not rewarded for their drinks. This is an especially effective tool in hospitality businesses, airlines, small shops, restaurants, etc. In this post we discover you the importance of loyalty in business success.
Discount programs
Discount programs, on the other hand, are based on offering customers special discounts or exclusive promotions in exchange for his loyalty. These types of programs can take different forms, such as exclusive promotions for previous customers or even tiered prices as a customer makes a purchase repeatedly.
Discount programs are very useful for Attract and retain discount-seeking customers fast, without the intention of accumulating points or doing any special action. This tool is especially common in retail stores, gastronomy, and services that require a subscription, such as digital platforms.
Membership programs
Membership programs require the customer to take an initial action to become members of an exclusive, long-term program. Members of this team belong to the company family, so they receive special benefits, such as priority access to products or services, free shipping, exclusive content, personalized customer service, etc.
These programs are mainly used in companies that work online, through electronic commerce. They are also very common in supermarkets, gyms, streaming services, etc. Membership generates a feeling of belonging and exclusivity that will make the ties with your clients increasingly closer. Here we give you more ideas so you know how to retain customers.
Examples of loyalty programs in companies
The theory is all well and good, but can loyalty programs really help a company grow? It will not be necessary for us to justify our position, but we are going to put you three examples of loyalty programs that speak for themselves.
Starbucks Rewards
Starbucks Rewards is the loyalty program of the Starbucks coffee chain and offers customers the opportunity to earn special rewards and benefits in exchange for frequent purchases at their establishments.
Customers enroll in the program and download the app. Every time they make a purchase, earn stars that accumulate in his account. As they accumulate stars, they can unlock the different levels available, which offer them free drinks on your birthday, free refills of coffee, access to exclusive offers, the ability to order and pay in advance through the application, etc.
When creating a personalized experience For customers, Starbucks Reward has encouraged them to continue shopping. The app they have designed uses gamification to increase customer loyalty and encourage repeat purchases.
Amazon Prime
Amazon Prime is the program Amazon premium membership, one of the largest e-commerce companies in the world. Amazon Prime members they earn benefits in exchange for a fee yearly or monthly: fast, free shipping, access to Amazon Prime (movie and series streaming service), Prime Music (music streaming service), unlimited photo storage on Amazon Drive, and priority access to exclusive offers, like Prime Day.
Amazon Prime has been a real success in the field of customer loyalty. They offer unparalleled services to members and cause them to develop brand loyalty, encouraging repeat purchases. Additionally, Amazon uses data collected from Prime members to further personalize their shopping experience by showing them specific products that may interest them.
Sephora Beauty Insider
Sephora Beauty Insider is a loyalty program that has become a reference in the cosmetics and beauty industry. This program has been designed to attract a very specific audience: beauty product lovers who buy makeup, skin care products, perfumes, etc.
Sephora Beauty Insider members earn points for every purchase they make, which accumulate in their account and can be redeemed for select beauty products. Additionally, members have exclusive access to special events hosted by Sephora, such as product sneak peeks, makeup workshops, personalized beauty sessions, etc. This makes customers feel valued and rewarded for their loyalty, which motivates them to continue buying in the store and has become the success of the chain.
These are some of the most used loyalty programs at the moment and, as you have seen, they have worked very successfully in companies such as Starbucks, Amazon or Sephora. En GumsUp, we are willing to help you to get the most out of your company and generate a customer base loyal to your products. Go to our website and take a look at the free software demo GumsUp!
